The Most Frequently Used Design Terms by Graphic Designers The terms and jargons that graphic designers frequently use make things very easy in the agency world. For this reason, it is useful to be as careful as possible about the lexicon within the agency. Today, we will bring together the most frequently used spelling terms by visual designers and reveal …
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Why Do Colors on Print and Screen Appear Different? The use of colors in printing may occur between the printing house and the screen due to the differentiation in the color themes used in the printing houses. The colors and font differences in the printing can make the procedures different in general because of the printing house. Therefore, it becomes …
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Importance of Quality Printing House for Advertising Agencies A quality printing house is almost indispensable for advertising agencies. One of the most important reasons for this is the need of printing houses to reflect the colors and texture of the design as much as possible within the structure they print. Therefore, in order to print and publish as properly as …
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What is Corporate Identity? How to Create Corporate Identity Studies? Corporate identity studies, as the name suggests, are a set of information belonging to a corporate institution or organization. This is a visual material that helps institutions to introduce themselves to the outside. Thanks to the corporate identity, we can access a lot of information about the institution. In short, …
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When we look at a well-prepared magazine cover, we can easily guess what it is about, to whom it is addressed, and what we may encounter when we browse its pages. This should be the first aim of people who will start preparing magazine covers. The most important answer to the question of how the magazine cover is prepared is …
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What is Corporate Identity? How to Create Corporate Identity Studies?Corporate identity studies, as the name suggests, are a set of information belonging to a corporate institution or organization. This is a visual material that helps institutions to introduce themselves to the outside. Thanks to the corporate identity, we can access a lot of information about the institution. In short, it …
Read MoreThings to Consider When Choosing a Font What the Designer Should Consider When Choosing a Font We have prepared for you the main things to consider when choosing a font for the designer. While choosing the font, the printing options, the printing house, the message to be given and finally the intended target audience standards are determined and the most …
Read MoreDigital Advertising First Second Strategy Today, with the development of digital advertising, we see that the marketing strategies and targets set have changed. When we look back, there weren’t that many digital channels, and whatever we offer to the consumer, the consumer had to accept it. Where we are now is very different. We can say that brands are more …
Read MoreCultural Values Cultural Values Codes of Creativity Cultural Values As an example of combining two things, which is a creativity method; Press release ad for the famous sports equipment manufacturer Penn. The metaphor method was used in the advertisement in terms of creativity. For a creative advertisement, it was ensured that the selected symbol was combined with the message in …
Read MoreCreating a Selling Brand Name! Choosing unique brand names that will differentiate the products among competing products and reflect the distinctive features of the products is as important as the branding strategies. We are in a period where determining a brand name is getting more and more difficult with each passing day. Creating a brand name, which is the most …
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