The Most Frequently Used Design Terms by Graphic Designers

The Most Frequently Used Design Terms by Graphic Designers

The terms and jargons that graphic designers frequently use make things very easy in the agency world. For this reason, it is useful to be as careful as possible about the lexicon within the agency. Today, we will bring together the most frequently used spelling terms by visual designers and reveal how much they will benefit your content and situations. The most frequently used design terms by graphic designers;

Graphic: It is the reflection of what is wanted to be explained by drawing. It can be created with letters, sentences, photos and more. Creativity is prioritized.

Graphic Designer: They are the people who design and visualize the work with the desired features. They generally work with photoshop program.

Design: The product that is revealed after it has been planned and

Target audience: It can also be referred to as a potential audience. It is the name given to the customers that are being targeted.

Advertising: Promotion of the company, product or service on different channels.

Golden ratio: By using the golden ratio, you can make your images stand out and beautifully formatted.

Rule of thirds: Designers use this as a guide to determine where to place important elements in their designs.

Saturation: Saturation is the intensity and vibrancy of the color.

Gradient: Color gradients, for example the instagram logo.

JPG and PNG images: Facebook, Instagram, Pinterest etc. It’s perfect if you plan to share it on social platforms such as However, PNG is a great candidate to support logos and better quality photos.

Vector images: Vector images are made up of points, lines, and curves using a mathematical equation, which means the image can be scaled in size without any loss of quality. So they don’t blur when scaled.

Typography: Typography is the visual component of a written word.

Font: A font is a set of characters of a certain size and style.

Lorem Ipsum: Lorem ipsum is pseudotext used by web designers as placeholder text.

Hex: Hexadecimal is a six-digit number used in HTML, CSS, and design software applications to represent colors.

Pantone: The Pantone Matching System (PMS) is a standard color reproduction system. Each hue is given in a way that makes it easy for people to reference and reproduce the same colors.

Icon: Icons are images used to represent an action or object.

Design Terms Used in Agencies
There are many alternative terms and words used in everyday jargon in agencies and advertising firms. We have compiled the most used ones for you:

Above the line: It is a term used for the part of the budget determined for marketing that belongs to advertisements in the media.

Adhesion: It is the state of showing how popular a particular program is in terms of target audience or viewers.

Advertorial Advertisement: It is the only advertisement recording containing words, images and music for the purpose of promoting a certain product, idea or company.

Affinity Index: The net ratio of the density of the audience or reader target audience to the presence of all people in the program or structure that will be the subject of analysis.

Alpha Index: Comparison of a channel’s time and time investment against the program with the number of viewers the program attracts.

ASP: The amount of sales or profit for a period.

ATS: The viewership of the ad generation.

Soon: The waiting term that heralds the program that will start after the program.

Band Advertisement: Putting the previously recorded advertisement on the image that may occur during the broadcast of the program, without damaging its integrity.

Barter: This phenomenon, also known as barter, is the commitment to make a counter payment with the goods or services produced in return for the advertising price.

Below the line: Impact of marketing budget on advertising.

Beta Index: It is the name given to the process of comparing the program with the revenues of the programs on other channels in the time period when it was broadcast on the viewer profit.

Billboard Clutter: Outdoor billboard and advertising setup.

Cost Efficiency: The combination of separate programs that can be included in a media program.

CPP: Cost per rank.

Direct Marketing: The intersection area directed to potential consumer groups to be created in hopes of supporting the purchase of the product or service with the consumer.

Effective Frequency: The minimum amount of digits presented to the target audience so that the message can create the desired expectation.

Generic: A short set of information that is published before the program and aims to provide introductory information about the program.

Credits Sponsorship: The process of publishing sponsored content in the credits published before the program goes on the air.

Media Plan: The medias have a specific template.

Oganization and planning process. Sharing in accordance with the publication schedule.

Rate Card: A communication agent’s fee schedule through advertisements and the price published on the list.

Share: The share in which a particular firm makes profits over time.

Synopsis: A brief summary of an organization and making it suitable for the writing format.

Photoshop Abbreviations
The abbreviations in Photoshop are there to speed up your process as much as possible. We have prepared the most frequently used abbreviations for you.

Ctrl+N= Opens a new page

Ctrl+O= Opens a previously worked page

Ctrl+W= Close the working window

Ctrl+S= save work

Ctrl+Shift+S= Save as

Ctrl+Shift+Alt+S= Saves for web

Ctrl+K= General properties

Ctrl+D= Cancel the selection

Ctrl+A= Selects all

Ctrl+B= Turns on color balance

Ctrl+T= Resizing on selected layer

Ctrl+E= Merge selected layers

Ctrl+G= Groups selected layers

Ctrl+Shift+G= Breaks the group

Ctrl+Z= Undo

Ctrl+Alt+Z= More undo

Ctrl+P= Print

Ctrl+C= Copy

Ctrl+V= Paste

Ctrl+X= Cut

Ctrl+L= Lighten & darken color

Ctrl+Shift+L= Auto-adjust color tone

Ctrl+Alt+Shift+L= Auto-adjust contrast

Ctrl+U= Allows to change color values

Ctrl+Shift+N= Opens new layer

Ctrl+Shift+I= Select inverse

Shift+F6= Feather (smoothing)

V= Move Tool

M= Marquee Tool (Selecting the desired tool on the picture)

L= Lasso Tool (selecting from the fields we will define)

W= Quick Selection Tool

C= Crop Tool

I= Eye Droper Tool (color selection tool)

J= Healing Brush Tool (a tool to copy and fill the desired area

B= Brush Tool (painting tool)

S= Clone Stamp Tool

Y= History Brush Tool (restore modified point)

E= Eraser Tool (delete unwanted places)

G= Gradient Tool (does the transition fill)

O= Burn Tool (darkens color, has a burning effect)

P= Pen Tool (used for selection)

T= Type Tool (opens text field)

A= Path Selection Tool (point selection tool)

U= Rectangle Tool

H= Hand Tool (makes page scrolling)

R= Rotate View Tool (rotates the page)

Z= Zoom Tool (enlargement reduction operation)